Doug Pollack, Lotame’s GM, TV Product & Innovation, will be speaking on a panel at…
Are you planning on heading to the TV of Tomorrow event in NYC on December 7th? Or just interested in learning more about the future of television? Lotame’s GM of aiTV, Doug Pollack, will be speaking on a panel and would love to meet up with you there.
This conference brings together pay-TV and OTT operators, device manufacturers, social media companies, entrepreneurs and technologists with the brands, broadcasters, networks, agencies, data/measurement specialists, marketers, investors, producers, and other stakeholders upon whom the success of those platforms depends. The goal? To bring together everyone who has a hand in building the TV and video platforms of tomorrow to engage in a productive exchange of ideas.
Doug will be joining the panel “How TV Measurement Is Ready to Take the Ball Back from Digital”, which starts at 9:15am and will be moderated by Alan Wolk.
This session will attempt to identify the most pressing issues currently facing the TV measurement space, and explore the new technologies, methodologies and industry initiatives that are emerging to address them. Topics to be discussed include: How to address the lack of measurement standards across the various platforms on which TV is now being consumed; efforts to make duration of viewing a key element of measurement for digital video; why Automatic Content Recognition (ACR) data from smart TV’s is disrupting traditional panel and set-top box-based TV measurement; the significance of Thor and other new initiatives that are emerging to relate ad viewership to purchase behavior; and the extent to which the measurement/data industry is adequately laying the groundwork for new data-driven adtech, such as AI-powered advertising.
For a complete schedule of sessions for the event, visit the TVOT website.
If you’ll be there and would like to meet up with a member of Lotame’s TV team, contact us to set up a time to talk. We look forward to seeing you there!