Doug Pollack, Lotame’s GM, TV Product & Innovation, will be speaking on a panel at WideOrbit’s inaugural Programmatic TV Summit on October 11 at the Gansevoort Hotel Park Avenue in NYC.
The TV Summit will take a very interactive and engaged approach, asking for attendees to provide insights into how data and technology are changing the TV industry. With attendees from all over the Television, Video and Marketing Technology industries, the event will provide insights from all sides of where TV has been, where it is today, and where it is headed.
Doug will be speaking on the panel titled “Data Driven Audience Buying for TV: Fact or Fiction.” The panel will focus on the use of data in TV buying and selling and will be providing a deep dive on technology, targeting and specific challenges that he sees trending in the television advertising space. Alongside Pollack will be Thomas Eaton, SVP Digital, Nielson and Walt Horstman, VP/GM Analytics, TiVo.
Doug will have a lot to touch on as he speaks to the relationship between data-driven audience buying and TV. With his extensive, varied experience working with digital media leaders through a variety of business cases, he is now focused on the TV industry and linking cross-screen audiences to TV viewing at the household or individual consumer level, which is challenging at many levels.
Doug has a unique perspective at the intersection of digital and television, and can discuss many real-world challenges of TV executives and networks.