A step-by-step guide to deploying a data management platform (DMP), including the core functions of…
Lotame’s data management platform enables publishers and media companies around the globe to capture valuable first-party audience data, organize it, build audiences, and activate those audiences in a variety of ways to gain audience insights, increase revenue and sell more ads. Sounds pretty good, right?
But how do you actually do that? If you’relooking for tips and tricks to guide you on the path to DMP success, Lotame’s DMP Playbook for Publishers may be just the ticket.
Fill out the form below to access the DMP Playbook for Publishers.
Lotame created the DMP Playbook for publishers looking for some guidance on how to put your DMP to work for the maximum ROI. Whether you are just getting started and needing help identifying the DMP owner at your team, or you’re focused on unifying data from all your data silos into one platform, the DMP Playbook can help you understand best practices and next steps to get from point A to B. Download the playbook.
Lotame’s DMP is used by leading publishers around the world to increase time on site, decrease bounce rate, and increase pageviews. One of our customers decreased bounce rates 854% with content personalization powered by our DMP.
And if you still have questions or would like additional help maximizing your ROI from the DMP, don’t hesitate to contact us. Our solutions consultants would love to chat. Or, let’s set up a demo so you can see the platform in action.