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DMP Playbook for Publishers

April 3, 2017

Lotame’s data management platform enables publishers and media companies around the globe to capture valuable first-party audience data, organize it, build audiences, and activate those audiences in a variety of ways to increase revenue and sell more media. Sounds pretty good, right?

But how do you actually do that? If you’ve already selected a data management platform and are looking for some tips and tricks to guide you on the path to DMP success, Lotame’s DMP Playbook for Publishers may be just the ticket.

Lotame created the DMP Playbook for publishers looking for some guidance on how to put your DMP to work for the maximum ROI. Whether you are just getting started and needing help identifying the DMP owner at your team, or you’re focused on unifying data from all your data silos into one platform, the DMP Playbook can help you understand best practices and next steps to get from point A to B.

Lotame’s Data Management Platform should never be seen as a cost center; it should be seen as an important profit center – an engine that sits at the heart of your tech stack and enables you to generate more advertising revenue and increase the stickiness of your digital properties. Increase your advertising revenue and make your content too relevant to ignore with Lotame’s DMP.

Fill out the form below to access the DMP Playbook for Publishers. And if you still have questions or would like additional help maximizing your ROI from the DMP, don’t hesitate to contact us. We’d love to chat.