Published on May 19, 2017
Device fragmentation and always-on connectivity are creating rich new opportunities for marketers. And yet, as the digital marketing landscape evolves, so too do the rules of engagement. Lotame’s DMP gives you the tools you need to navigate this landscape and use data to improve performance for every digital advertising campaign you run.
So now that you’ve adopted a DMP, how can you be sure you are maximizing its value and your return on investment?
Lotame has created this DMP Playbook for Marketers to help guide you along the path to success. In it, we’ve broken down common DMP use cases for marketers, including anything from basic audience building and targeted advertising to campaign optimization to lookalike modeling to sequential messaging across screens.
Now that you have the tools for success (the data management platform), you might need a little help to ensure you are putting it to good use. We have heard this call from our clients around the globe and aggregated the most frequently asked questions about our DMP into this DMP Playbook.
Need help building out your DMP team and organization? Not sure who should be the DMP Owner? You don’t even have a DMP owner? Not to worry. The DMP Playbook will help guide you through all the important steps, from implementation, to campaign launch, and even more advanced business cases.
Fill out the form below to access the DMP Playbook for Marketers.