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NY Daily News Uses Audience Data to Win New Business

February 8, 2017

The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York.

When they first implemented Lotame’s DMP, New York Daily News initially experienced mild success. Their original strategy was to use the platform to build audiences and add them into RFP processes. Which led to a small uptick in revenue.

“We were treating it more as Ad Tech, as opposed to treating it as a Marketing Solution,” said Grant Whitmore, Executive Vice President of Digital at New York Daily News. His team wanted to find better ways to position the data in their offerings for a bigger lift in revenue, and ultimately a larger ROI.

Whitmore and his team at NYDN selected Lotame’s DMP to help them make sense of their powerful first-party data and turn it into a money making machine.

Learn how NYDN partnered with Lotame’s data management platform to increase their Click Through Rate 250%, and increase direct-sold campaign revenue 15%!

Publishers, agencies, and marketers alike have all partnered with Lotame’s data management platform to help turn mountains of data into a goldmine. We can help you get to know your audience, find powerful lookalike audiences to reach more of those valuable consumers, and provide analytics to share additional learnings with your team or your clients. Better yet, your data inside Lotame’s DMP is 100% portable! We are totally media agnostic, so you can push your data to any DSP or media platform you like.

Looking for more information on how you can get in on this data goldmine just like NY Daily News did? If you’d like to learn more about how Lotame’s data management platform can help you increase your bottom line, contact us. We’d love to chat!