Digital Media Services Decreases CPA 63% for Huawei with Audience Targeting

March 9, 2018

Digital Media Services (DMS), the official digital arm of Choueiri Group, represents 45 media publishers across different verticals, reaching more than 70% of the online population in MENA. Choueiri Group was chosen by Huawei, a global leader in telecoms with a wide range of products including mobile phones, tablets, wearables, broadband devices and home devices, to create an effective and efficient targeted online media campaign for their products. While the client had a target audience in mind at the beginning of the campaign, they wanted to focus their advertising on consumers most likely to convert. Choueiri needed to identify those converters for the client and reach them in the most efficient way possible.

That’s when they brought in Lotame’s data management platform, to collect first-party data directly from their client, and use that data to inform their marketing strategy. Want to learn more about what they did? Download the case study to learn more.



Want to learn more? Lotame’s products and services are used by agencies, marketers and publishers around the globe in order to acquire, upsell and retain customers at every stage of the buyer journey. Check out all of our DMP case studies to read about the many happy clients we have worked with, who have increased ROI and decrease ad waste with Lotame’s DMP.

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