Since its founding in 2010, the Lotame Data Exchange has grown from only eight segments…
May 21, 2014
DataXpand, the first Latin American Audience Data Marketplace with truly global scale and reach, announced today that it has selected Lotame to power its data marketplace.
DataXpand has exclusive relationships with leading publishers throughout the rapidly growing regions of Latin America, Europe and among US Hispanics. These partnerships enable DataXpand to be the best and most reliable data provider in the market. DataXpand´s audience clusters are based on demographic and language, as well as online behavior, including how consumers browse, search and demonstrate interest and intent in products and services.
Through this relationship, Lotame DMP clients can access DataXpand`s audience segments for their branding and performance campaigns. DataXpand´s powerful audience data in these global markets will help brands innovate and improve brand recognition, response rates and conversion.
“Through DataXpand’s exclusive relationships with Publishers, our clients are able to access high-quality, hyper local audience data through the DataXpand Audience Data Marketplace for better targeting,” said Kevin Kohn, CRO at Lotame.
“We’re honored to work with Lotame, a global leader in the DMP arena,” said Sebastian Yoffe, Managing Director of DataXpand. “We look forward to giving their clients access to our Latin America and Hispanic rich data to help maximize campaign performance and ROI.”