Lotame has created this DMP Playbook to be used as a guide to ensure you…
A question we often hear, is: “What human resources do I need to make available on my end to ensure data success?”
Depending on the size of your organization, we recommend a minimum of one person who “owns” the DMP internally. If you do not have someone within the organization that fits the below description, it is recommended you hire someone.
In addition to the DMP Owner, there will likely be many other people across your organization who will have access to the data management platform for a variety of uses.
Other Power Users: