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Dainik Bhaskar, India’s Largest Newspaper, Increases CTR 200%

February 26, 2018

DB Corp, also known as the Dainik Bhaskar Group, is India’s largest newspaper group with 66 editions published in 4 languages, trusted by 44 million readers across 14 states. As with many digital publishers, DB Digital (the digital wing of DB Corp) was interested in serving the right ad to the right audience at the right time, with the ultimate goal of delivering high-performing campaigns for their advertisers. Their advertisers were interested in performance, so they needed to find a way to increase CTR to prove their media buys were being well spent.

They partnered with Lotame to collect high-quality data from across their network of digital properties, and send targeted messaging to those audiences. The end result? 200% Increase in Click-Through Rates! How did they do it?

Fill out this form to learn more about the secrets to DB Digital’s success working with Lotame’s DMP!



Leading agencies, marketers and publishers around the world partner with Lotame for our award-winning DMP (voted Gobal DMP of the Year in 2017!) and outstanding customer service (also award-winning!) Whether you are interested in increasing CTR or another KPI, learning more about your best customers, finding more prospective customers, or personalizing your content & messaging so it resonates with the right audience, Lotame can help. We’d love to connect with you to see how we can work together to take your data strategy to the next level. Contact us for more information.