[Whitepaper] Cross-Device User Identification & Targeting

October 19, 2018

The average person today consumes more media than any other single activity they may partake in. A recent report conducted by Mary Meeker found that U.S. adults spent 5.9 hours per day on digital media in 2017, up from 5.6 hours the year before. Some 3.3 of those hours were spent on a mobile device, which is responsible for overall growth in digital media consumption.

As this media consumption grows, publishers and advertisers are left wondering what’s next for their marketing campaigns. Who, when, and how should they target their ideal consumers, and on which device? Cross-device user identification and cross-device targeting are key to successfully reaching the right consumer at the right time, when and where they are willing to engage or convert.

In this paper, we will take an in-depth look at:

  1. The current media landscape and the impact of mobile proliferation
  2. The challenges and opportunities that media fragmentation is causing
  3. Cross-Device Targeting and why it benefits your data & marketing strategies

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