New in 2017, Lotame debuted our Spark Customer Awards to recognize clients who are going above and beyond to make waves and use the DMP in new and creative ways. Winners received stage recognition at our recent Lotame Spark Client Summit along with a beautiful trophy to display at their office. In case you missed the conference, here’s a glimpse at this year’s Lotame customer award categories and winners.
Rise Interactive is a master of innovation. An early adopter of the Lotame Audience Optimizer product, Rise has been able to drive 3-4x increase in conversion rates on behalf of their clients. They have made strategic integrations with their in-house content personalization engine to layer 1st & 3rd party data to improve client engagement and conversion rates. Using Lotame’s DMP, Rise has developed a custom report to unify campaign delivery, onsite traffic, and offline point of purchase data to produce attribution insights. Congratulations to the team at Rise Interactive on your award!
Not only has About.com served as a speaker at our previous client summits, but they have also traveled to our office in order to present directly to Lotame staff on what it takes for a successful DMP implementation. They have been a reference on several occasions, served on Lotame product round-tables, and case studies. In addition to being a wonderful power user of the Lotame Platform, the team at About.com has gone above and beyond the role of a typical client to help tell the Lotame story. Thank you About.com!
Lotame encourages clients to advance their business by helping them leverage all the DMP has to offer, and Natalie Wood from Trinity Mirror is the embodiment of a dedicated DMP user. As proof of her dedication, Natalie had the most DMP platform log-ins in 2017! (And we all know, if you don’t use it, you lose it!) Natalie and the team at Trinity Mirror use the Lotame platform on a daily basis to build and target niche audiences for their vast pool of advertiser clients, helping to increase CTR and overall campaign performance. Congratulations Natalie on being named our 2017 Power User!
Lotame Champions is an advocate hub for Lotame DMP users that provides clients with many ways to support Lotame through testimonials, reviews, product feedback, promoting awesome content and joining Lotame in events and campaigns! Each challenge is an opportunity for clients to build their social network, boost their professional profile, establish expertise, and get recognized for contributions. Annette and Gareth both earned the most points on our Lotame Champion leaderboard! Congratulations on being named a Lotame Champion!
Annette Dielmann of Goldbach Digital Services, Dan Ripes of Rise Interactive, Andy Monfried, Founder and CEO, Lotame, Roxanne Allen of About.com, Natalie Wood of Trinity Mirror, Gareth Roberts of Advance Digital.
Congratulations to all of our 2017 Lotame Spark award winners! Stay tuned for 2018 Lotame Spark Summit details at www.lotamespark.com.