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Case Study: WRAL.com Uses Audiences to Increase ROI

May 25, 2016

WRAL.com, a Raleigh, North Carolina-based media company owned by Capitol Broadcasting, was selected by a national internet and cable service company looking to run a display advertising campaign. WRAL.com hoped to achieve the advertiser’s goal of reaching new internet and/or cable customers while gaining additional insights about the market.

Learn how WRAL was able to use Lotame’s data management platform to optimize the campaign to reach more prospective customers and provide unique insights around those clicking through to the advertiser’s site! Fill out the form below and the case study will be emailed to you: