Publicis Media Takes a Data-First Approach to Consumer Insights

February 9, 2018

Publicis Media’s Audience on Demand (UAE) is a programmatic trading solution working with Publicis Media agencies across the Middle East and North Africa to offer superior programmatic trading capabilities to brands.

In the ever-evolving world of programmatic, agency trading teams are consistently looking to innovate. Leading the market in adopting cutting-edge technology to drive competitive advantage through innovation and deployment of data-driven strategies, Audience on Demand (UAE) sought to deploy Lotame’s data management platform in support of their objectives to redefine consumer insights, shape and optimize audience targeting, and ultimately to deliver efficiency to their clients.

Media agencies working with multiple advertisers rely on Lotame’s DMP to help provide insights about any campaign’s target audience, which they can share with their advertisers to make both the agency and client smarter. In just the first few months after deploying Lotame’s DMP, Publicis Media’s Audience on Demand was using the platform to inform and track over 30 campaigns!

To learn how Publicis was able to successfully implement and deploy Lotame’s data management platform across their wide group of brand advertiser clients, fill out the form below to access the case study.