U.K. News Media Publisher 1XL Increases Their eCPMs by 15% and Decreases Client CPA by…
CtrlShift is a leading Southeast Asian audience-focused marketing solutions company that helps guide clients through the digital ecosystem, using tools to turn data into results using their skills and experience.
As a marketing solutions company, CtrlShift evaluates and organizes their clients’ data in order to reach their clients’ core audiences, with the overall goal of improving KPIs. Performance is key, and to better serve their customers they were looking improve campaign performance to keep their existing customers happy and attract new clients as well.
CtrlShift turned to Lotame’s award-winning data management platform to help give their audience-targeted campaigns an extra boost – and succeeded in decreasing their Cost Per Acquisition (CPA) 92%! Learn how they put Lotame’s DMP to work, by filling out the form below to access the case study: