X
Personalization Demystified 10/25 Webinar with 3Q Digital Register Now

Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers

Published on August 29, 2017

Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The partnership covers the United States, Canada, Asia-Pacific, Europe and Latin America.

“Incorporating Lotame’s audience segments into our platform will result in more targeted and better performing campaigns,” said Cristian Carnevale, CEO of Bucksense. “For this partnership — and because we are largely a self-serve platform —we put additional effort on integrating a smooth data selection process into our existing agile campaign creation interface. Our focus on user workflow is something that we know our growing base of more than 300 agency and advertiser clients truly appreciate.”

Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and efficient internal operation. By having access to the most reliable data and audience segments, provided by Lotame, within an acclaimed cutting edge DSP — such as Bucksense —advertisers and agencies can now more easily meet their goals under a single roof.

“We’re extremely excited to partner with Bucksense,” said Ryan Rolf, Vice President Data Sales at Lotame. “The sophistication of the Bucksense platform makes it an ideal fit for our rich taxonomy of audiences, allowing marketers to fine tune their media campaigns and better understand and reach their target audience at scale. It’s a perfect fit as we bring our recent work on data quality and audience creation to their brand and performance clientele.”