Blis, the global pioneer in advanced location data technology, today announced the integration of data from independent data management platform (DMP) Lotame’s data exchange into its mobile location advertising platform.
As mobile continues to cement itself as the premium channel for marketers around the world, the data platform integration and partnership will enrich and diversify Blis’ already comprehensive audience location and demographic targeting solutions. Lotame data compliments Blis’ existing proprietary data, providing clients with more options for additional targeting depth to help deliver more effective and contextually relevant display, video and mobile campaigns, depending on their objectives.
Lotame’s Data Exchange (LDX) layers a set of verified behavioural data from unique publisher partners to Blis’ platform, adding over 5,000 new and valuable global audience and demographic data sets. The partnership offers clients the opportunity to overlay more than three billion additional global audience profiles, offering increased ability to augment audience targeting capabilities for brands, tailored to campaign objectives.
Through its exclusive partnership with ‘Are You A Human’, a bot-detection technology company aiming to serve ads only to humans, Lotame is the first and only data exchange that actively and continuously removes profiles identified as bots, in an effort to have the highest quality data in the market. Lotame’s traffic has been measured by independent fraud companies to be less than 1% bots. This will ensure Blis continues to accurately target actual people and verify traffic in real time to improve post-click performance.
Blis CEO Greg Isbister said Lotame’s proprietary ID matching technology will boost Blis’ already enviable mobile targeting capacity. “Like Blis, Lotame are known to be the best in their field when it comes to strategic data matching and segmentation. This partnership is a natural development for both companies, as we continue to offer the market’s most efficient and effective mobile location audience data,” he said.
Lotame’s Senior Director of Data Solutions Evgeny Popov said, “Lotame’s high quality curated audience data infused with Blis’ verified location data is a powerful combination. We’re looking forward to working together on a global range of successful mobile marketing campaigns.”