Evaluating AdTech - What's in Your RFP?
January 18, 2017
We all know RFPs and RFIs are the currency of the media business. But when RFPs are used in evaluating AdTech, the responses aren't so straight-forward.READ MORE
At Lotame, we are firm believers in the combined power of people and technology. Our service-led approach gives you full end-to-end support, from shaping and refining your data strategy, to hands-on tactical support that ensures you maximize ROI from your DMP investment.
No two DMP use cases are identical. Clients each have unique and specific requirements, which make the initial setup of the platform crucial for success. Our Technical Account Managers will work with you to guide you through every step of your DMP set-up. This onboarding process ensures that the platform is configured to meet your specific business needs.
Once your DMP instance is fully configured, our Client Success team will act as your day-to-day contacts to ensure you are extracting the maximum value from the platform. This team will work in partnership with you to optimize your DMP instance and provide detailed training on new features and tools that are added to the platform.
We recognize the resource constraints that many of our clients face and have structured our team to help. Our Professional Services team can help you activate your data. Whether it is running extension campaigns for publishers, or managing programmatic ad buys for marketers, this team can provide a valuable extension to your in-house resources.
The data ecosystem is evolving rapidly. To help our clients stay ahead, we offer a range of tools and forums for knowledge sharing. Our client summits and councils provide face-to-face education and networking opportunities, while our vibrant online community and knowledge base offer an always-on forum for clients to learn and share best practices.