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Andy Monfried to Speak at TV of Tomorrow

Lotame’s Founder and CEO, Andy Monfried, will be speaking at the TV Of Tomorrow (TVOT) event on Thursday, December 8th, 2016 in New York. Monfried will be participating because of Lotame’s innovative TV DMP solution and he’ll be speaking on the “Taking Measure of Viewing Measurement” panel at 1:05 PM at the SVA Theatre.

This session brings together leaders from companies that are driving innovation in measurement and analysis of TV and video viewing. Topics to be addressed will include:

  • The potential and limitations of set-top box data
  • Emergence of ACR-powered Smart-TV measurement
  • Standardization and consistency in measuring viewing across platforms

Other panelists include Joan Fitzgerald, VP of Product Management and Business Development, TiVo; Jonathan Farb, Chief Product Officer, ListenFirst Media; and Jim Spaeth, Partner, Sequent Partners.

Lotame was the first Data Management Platform (DMP) catering to digital publishers and advertisers, and now we’re revolutionizing the world of television. While digital marketers have been harnessing powerful data for years, broadcasters need to continue to find a way to better leverage data so as to enhance revenues, promote tune-in and inform programming decisions. Lotame’s solution, TV DMP.

As founder and CEO, Andy has been at the helm of Lotame’s evolution and has witnessed the adoption of data management technologies across every industry around the world. With his unique perspective, Andy will be sharing how rich audience targeting options, once only available in digital channels, are now available to television stations and advertisers.

TVOT NYC promises to be a thorough, highly focused, dialog-driven, one-day event; and is a perfect chance to network with TV executives before the holiday break and the New Year! For more information on the schedule or any questions about the TVOT NYC 2016 event, click here.

If you want to learn more about Lotame TV DMP, click here.