Digital advertising is a high-growth market with a supply chain that remains partly opaque and inefficient. As a result, the market is under growing pressure from regulators. Process and governance are not enough. What’s needed is a technology-led solution that defines minimum requirements and guarantees in an industry-led collaborative environment.
Trust, transparency and sustainability were the three big topics Lotame’s General Counsel & Chief Privacy Officer, Amy Yeung addressed at Austin’s SXSW 2022. Amy joined the UK advertising sector for a morning of conversations and networking around cutting-edge innovations and new ideas. During her panel, “Trust is the new currency – self-regulate or bust!” she was joined by other industry thought leaders to discuss the need to make the digital advertising market more accountable, responsible and efficient.
“We [as consumers] all realize that we have information that gets contributed to the “interwebs,” the “metaverse,” … but, we don’t really have any insight into how that happens, we just know that the sausage is made,” Amy explains. “We [Lotame] want to talk about how transparency can have a positive impact, not because consumers want to know how the sausage is made, but rather because that will help us create an ecosystem that’s consistent, and ensure that information is treated consistently throughout.”
Amy was joined by Mike Zaneis, the CEO of TAG and Co-Founder of the Brand Safety Institute, Brian O’Kelley, Co-Founder and CEO at Scope3, and Aisling Conlon, International Trade Director at the Advertising Association.
Amy Yeung is General Counsel and Chief Privacy Officer of Lotame and has served in multiple senior leadership roles driving transformational success at public and private companies in the software and data industries. Amy is a recognized thought leader advising executive management and business on industry-disruptive technology innovation, serving on initiatives including PRAM (Partnership for Responsible Addressable Media) and the Legal Affairs Committee of ESOMAR (European market research and audience measurement). Amy was recently recognized as a “Changemaker” honoree in Folio & AdMonsters Top Women in Media Awards, awarded the Thought Leadership Award by the Corporate Counsel: Women, Influence and Power in Law, and named by Business Insider as one of 20 experts working on high-profile fixes in the advertising technology space.