As a full-service digital agency, AMP Agency is constantly developing custom audience segments for specific campaigns for its advertisers. Working for a premiere travel client, AMP’s goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions. The client’s primary KPI was measuring Return on Ad Spend (ROAS), so AMP was focused on driving inbound leads and lowering the cost per acquisition.
Learn how AMP worked with Lotame and ShareThis to access high-quality data and audience insights, allowing them to reach in-market travelers at the right place and the right time. Fill out the form below to access the case study.