Alex Sibois to Lead Roundtable at I-COM Global Summit 2017

April 18, 2017

Lotame is thrilled to be an official core member of I-COM Global which aims to help members achieve competitive advantage in Smart Data Marketing. Lotame’s Alex Sibois, Managing Director of APAC and Fred Marthoz, Sales Director of EMEA, will now be sitting on I-COM’s Singapore Advisory Board and Global Summit Programme Board, respectively.  Read more about Alex’s appointment to the Advsiory Board on the I-Com website here.

You can meet them both at the upcoming I-COM Global Summit ‘Data 2017: The Year of Change’, taking place on Monday, April 24 to Thursday, April 27 in Porto, Portugal. This event brings together marketing executives and leading practitioners at the forefront of data marketing.

Alex Sibois will be co-hosting one of the I-Com Open Roundtables with Matt Harty, SVP, Asia Pacific, The Trade Desk, on Monday, April 24 from 15.30 – 16.30 on the value of private data marketplaces. With a vast amount of data available in the marketplace, the industry is seeing a lot of poor quality data. Marketers, brands and agencies alike, want to ensure the data they purchase is as relevant, and high quality as possible. Alex and Matt will address some of the underlying data issues head-on, including:

  • How do you add scale to your first-party data? If you’re a publisher sitting on a wealthy of first-party data, how can you better monetize it?
  • Can you trust third-party data?
  • Where and how do you go about finding the right data?
  • What are the mechanisms of sharing and selling data?

For the full I-COM Summit Programme, including speakers & topics, roundtables and all social happenings, visit the website here.  


About Alex Sibois

As Managing Director APAC, Alex is responsible for continuing to support Lotame’s clients while developing cutting edge data solutions to meet the growing needs of this diverse market. He brings to Lotame over 15 years of experience developing revenues for high-growth technology companies in the EMEA, North America, Latin America and developing markets across the world. Prior to Lotame, Alex spent his last two years advising successful ad tech companies such as Liverail and Ooyala, and helped them accelerate their international expansion. Prior to that, he led global commercial activities for Sien, a software and monetization platform publisher, where he grew the business into a multi-million dollar company in 4 years. He joined Sien from ad network Vibrant Media, where he became General Manager, France after running part of their business development in Europe.

About Fred Marthoz

Frederic is Lotame’s Sales Director for EMEA and has played a vital role in the success of Lotame in Europe. You can usually find Fred in our London office, but when he isn’t there he is meeting with prospects, clients and partners all around EMEA, and making them fall in love with Lotame based on their unique business needs. Although Fred’s role is primarily external facing, he works closely with marketing and product to ensure the platform meets the needs in the markets he covers.

Prior to Lotame he worked for big companies like Microsoft and Google, and then small startups like Playphone and Mocean Mobile. Fred has over 15 years in the tech and digital media industries.

About I-Com Global

I-COM’s mission is to help our members achieve competitive advantage in Smart Data Marketing. I-COM was founded in 2004, a spin-off of a P&G led industry initiative. Backed by 100 associations in 40 countries, today, I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement.

The I-COM community is comprised of the largest international group of industry leaders on the forefront of Smart Data Marketing. They come from Fortune 500 companies across the Marketing value chain and hold diverse roles, ranging from CMOs to top Data Scientists.