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Case Study: AccuWeather Drives 275% Increase in Ad Spend

January 1, 2018

AccuWeather is a leading global weather media company delivering content to over 1.5 billion people every day via smart phones, tablets, laptops, desktops, connected TVs, as well as radio, television and newspapers.

Like many publishers, they are always looking for additional visibility into the interests and behaviors of visitors across their web and mobile properties. These audience insights are fed to the creative and delivery teams to improve inventory efficiencies and appeal to new advertisers outside traditional weather and lifestyle verticals, specifically automotive.

In order to achieve this, AccuWeather needed to leverage Lotame’s DMP to identify behaviors and demographics their existing internal analytics was unable to uncover.

Learn how AccuWeather used Lotame’s data management platform to increase advertiser overall spend 275% within one month of their first campaign! Fill out this form to access the case study:

Publishers from around the globe work with Lotame to help collect, organize, analyze and activate data from ANY source, including online, offline, mobile, CRM, social, search, OTT, and beyond.

Looking for more info on how to take your data strategy to the next level? Contact us for a demo of the platform, or to talk about which of Lotame’s products and solutions can work for you.

Or check out our DMP Playbook to learn some tips and tricks to getting the most value out of your data.