AccuWeather is a leading global weather media company delivering content to over 1.5 billion people every day via smart phones, tablets, laptops, desktops, connected TVs, as well as radio, television and newspapers.
Like many publishers, they are always looking for additional visibility into the interests and behaviors of visitors across their web and mobile properties. These audience insights are fed to the creative and delivery teams to improve inventory efficiencies and appeal to new advertisers outside traditional weather and lifestyle verticals, specifically automotive.
In order to achieve this, AccuWeather needed to leverage Lotame’s DMP to identify behaviors and demographics their existing internal analytics was unable to uncover.
Learn how AccuWeather used Lotame’s data management platform to increase advertiser overall spend 275% within one month of their first campaign! Fill out this form to access the case study: