Accuracy Matters for Campaign Targeting and Measurement – Watch the Videos

October 8, 2018

Lotame is leading the charge to answer the call for increased data quality and accuracy for both publishers and marketers. Watch these two short videos below and uncover a new level of accuracy when it comes to targeting and audience measurement, winning results, and steps your organization can take now.

Watch the Video: Accuracy Matters


In three short minutes or less, you’ll hear about:

  • Lotame Precision Demographic Audiences
  • A NEW level of accuracy for campaign management and targeting
  • Winning results!

“Precision Data is a complete game changer. We started using it two months ago, and it has changed all of the models we are creating, because it is a reliable data source.” – Lukas Canal, CEO, Hexagon Data 

Watch the Video: A Data Quality Revolution

In three short minutes or less, better understand:

  • How do you define data quality?
  • How should the industry standardize data quality?
  • Lotame’s approach and how we’re leading the charge for data quality
  • What’s the solution?

Learn more by visiting Lotame’s Data Quality page. Plus, download a complimentary copy of Lotame’s research report, The New State of Audience Data: Accuracy Matters.