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The Connected Future: EMEA

29 June 2021 | Registration is Open!
Agencies & Addressability

THE CONNECTED FUTURE EMEA: AGENCIES & ADDRESSABILITY

Join Lotame for a fresh, honest take on what the future holds at our virtual event, The Connected Future EMEA: Agencies & Addressability, 2 pm BST, 29 June. Join the conversation with agencies of all sizes from the EMEA region as we discuss addressability beyond the cookie, identity, data enrichment, and privacy.

Here are a few key highlights from Lotame’s inaugural The Connected Future virtual event that was held back in October. 

  • Over 400 senior executives from global brands, publishers, and agencies attended 
  • Hot topics: identity, data enrichment and privacy, and the launch of our cookieless ID solution, Lotame Panorama ID
  • View the Executive Summary Report or scroll below for recorded sessions
2021 Agenda
1:45 pm
Welcome to the The Connected Future: Agencies & Addressability. Explore The Platform

We will begin promptly at 2:00pm BST so we encourage all attendees to login to the platform no later than 1:45pm ET to ensure you’re ready for content!

  • Attendees will login using the email address they registered with
  • Update your profile (top right corner) – Explore the networking features! Chat 1:1, post, comment or like within the platform!
2:00 pm
Welcome Remarks

Alison Harding, Vice President, Data Solutions EMEA

2:05 pm
Addressability Beyond the Cookie

From FLoC to contextual, deterministic to probabilistic, confused yet on which solution is which? Our resilient industry has worked hard to provide several alternatives to the third-party cookie. But it’s confusing as hell. As an agency, the brands you support are looking to you for answers. Make sure you have them! In this session, Eliza Nevers, Lotame’s SVP of Product, will break down available offerings into easy-to-understand terms, and highlight potential pros and cons. She’ll then be joined by The Trade Desk’s Director of Data Partnerships EMEA, Oliver Boyd, for a deeper dive into alternative identity solutions, the future of addressability and the power of collaboration for the open web.

Speakers:
– Oliver Boyd, Director of Data Partnerships EMEA, The Trade Desk

– Eliza Nevers, Senior Vice President, Product, Lotame

2:40 pm
Panel: Data Enrichment Is Alive and Well

First-party data is all the rage. While certainly valuable, it only presents one flavor of a customer for a brand. That’s where data enrichment comes in. Third-party data is alive and well — and available as ever, thanks to identity solutions. Join key agency executives and EMEA Managing Director at Lotame, Chris Hogg, as they discuss the importance of identity coupled with data enrichment to drive the business outcomes brands want.

Moderator:
Chris Hogg, EMEA Managing Director, Lotame

Panelists:
Liting Spalding, Head of Audience Planning & Programmatic, Havas Media Group London
– Martin Beauchamp, Head of Data Strategy, Wavemaker UK
– João Nunes, Chief Transformation Officer, IPG Mediabrands Portugal
– Fern Potter, Global Chief Strategy Officer, Hybrid Theory

3:15 pm
Case Study: TBD
Check back soon for more session details!

Moderator:
– Hashmi Navin, Client Success Director, EMEA

Presenter: 
– Miles Pritchard, Managing Partner, OMD EMEA

3:35 pm
Fireside Chat: TBD

Check back soon for more session details!

3:50 pm
Closing Remarks
Agenda as of 8 June, 2021 and subject to change.
Speakers
2021 Guest Speakers
Oliver Boyd
Director of Data Partnerships EMEA, The Trade Desk
Liting Spalding
Head of Audience Planning & Programmatic, Havas Media Group London
Miles Pritchard
Managing Partner, OMD EMEA
Martin Beauchamp
Head of Data Strategy, Wavemaker UK
João Nunes
Chief Transformation Officer, IPG Mediabrands Portugal
Fern Potter
Global Chief Strategy Officer, Hybrid Theory
2021 Lotame Speakers
Eliza Nevers
Senior Vice President, Product
Chris Hogg
Managing Director, EMEA
Alison Harding
Vice President, Data Solutions EMEA
Hashmi Navin
Client Success Director, EMEA
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Watch Past Sessions & Get a Sneak Peek

Preview recorded presentations and panel sessions from Lotame’s inaugural The Connected Future virtual event that was held back in October.