The Connected Future: EMEA

Oliver Boyd is The Trade Desk's Director of Data Partnerships in EMEA and is responsible for leading channel partnerships and alliances with data providers across the EMEA region.

Having worked across multiple areas within advertising such as data, strategic partnerships and business development, Oliver has over 10 years of digital experience. Prior to The Trade Desk, Oliver worked for Sizmek by Amazon, RadiumOne and Apple. Oliver is also co-founder of Inside Programmatic.

Coming Soon!

Miles has spent the last year as Managing Partner at OMD EMEA, leading a team of 30 people dedicated to designing, implementing and managing data solutions on behalf of some of the world’s largest brands. Prior to this, Miles was Head of Data & Technology Strategy at Annalect EMEA, a specialist data and analytics business within Omnicom Media Group. Miles also worked at Lotame as both a strategist, and a lead on advertising and agency-based solutions.

Martin has worked in digital advertising for the past 14 years, including roles in behavioural data and predictive modelling as a solutions engineer at appnexus. In the last 6 years he launched Wavemaker’s U.K. programmatic offering. Created the discipline of audience planning which works across all digital to map and harness the best data signals available for activation. He also heads up Wavemaker’s data strategy offering, which consults with clients to unlock their 1st party data; from a governance, measurement, and activation perspective, making sure the right pipes are in place to meet their key objectives. Martin holds a MA in Marketing Communications and is a proud father of two daughters.

João is a senior digital business executive at Mediabrands Portugal, leading the business transformation roadmap and overseeing Strategy, Marketing Sciences, and IT. He's also Board Member at IAB Portugal and was President of the board of Directors in 2019. Previously he worked at Havas Group, driving innovation across Media and Creative and before that, he spent 7 years at Google, partnering with the world's largest global advertising agency networks and their clients to develop innovative global marketing solutions and partnerships.

João has a technical background having worked as a developer before joining the Advertising Industry 10 years ago and holds an MBA from TheLisbon MBA.

Fern Potter is Hybrid Theory's Global Chief Strategy Officer. Having joined in 2021, Fern is responsible for marrying clients’ data journeys with execution, ensuring that the confusion and complexity is simplified, and streamlined to meet clients’ diverse needs. Fern has over 15 years of experience working with global brands in her previous CSO roles with creative data marketing agency FCB/SIX, and senior positions at Neo Media World, Carat, MediaCom, and PHD Australia. Working with a focus not only on technology, but the people behind it, Fern is perfectly placed to guide clients through the intersection of tech and service, and ensure that Hybrid Theory’s smarter partnerships deliver tangible outcomes.

Global Programmatic Business Director at MediaCom. In previous roles, worked across PPC, social and programmatic – building strategies and executions to streamline globally to meet client expectations and beyond. Proficient in a wide range of digital sectors and products. Committed to improving transparency concerns in the industry and making programmatic easily accessible to marketers to better understand the value in the channel and the overarching digital landscape

Viktor Zawadzki is serving as General Manager EMEA and APAC at Mediamath, a leading global provider of DSP and DMP solutions. He is a digital marketing and programmatic veteran growing up in the Berlin start up world at Jamba at the Rocket Internet start up eDarling, leading the programmatic trading desk Spree7 and holding various positions at MediaMath.

Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as SVP, Product at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL's unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.

Christopher Hogg leads Lotame’s EMEA commercial business, developing strong relationships with enterprise marketers, digital advertising agencies, and media companies. Chris’ consultative approach is informed by nearly two decades of adtech experience and fluency in data enrichment and identity solutions. Prior to Lotame, Chris sat on the other side of the desk as a client evaluating, acquiring, and implementing various technologies for global companies like Independent News and Media, France Telecom – Wanadoo / Orange UK and Unanimis. Chris credits his leadership success to understanding what his clients care about in order to be the best partner possible.

Alison Harding is Vice President, Data Solutions, EMEA, at Lotame, focused on serving enterprise brands and agency needs for highly granular, privacy-compliant audience data. Alison’s strong client relationships and deep industry knowledge have enabled her to drive revenue increases year over year. She brings more than 25 years of proven experience in advertising and sales management, including a decade in digital advertising from companies such as Amobee and Northcliffe Media.

Hashmi is Client Success Director EMEA at Lotame. She specialises in training and supporting global enterprise clients in markets such as the UK, Switzerland, Estonia, Belgium, France, Germany, and Italy. With more than a decade of industry experience, she helped build from the ground up the EMEA Client Success team at Lotame. Prior to Lotame, Hashmi was an Account Director at an independent programmatic agency, managing media spend for brands such as Netflix, Sky, American Express, and Zoopla. She holds a Bachelors of Science degree in mathematics and statistics from Queen Mary University of London.