The Connected Future: Agencies & Addressability

Brenda is Senior Vice President of Data Partnerships at The Trade Desk where she is responsible for the platform’s global partner ecosystem across Audience, Measurement, Identity & Retail Partnerships. Brenda has over 25 years’ experience as a business leader at various technology, media, and marketing organizations. Prior to joining The Trade Desk in 2020, Brenda led agency partnerships and the CPG vertical at Oracle Data Cloud and Datalogix. She holds a B.A. in Quantitative Economics from the University of California, San Diego and an M.B.A. from Wharton.

Lindsey Freed leads a cross-functional team that expands Centro’s service capabilities across programmatic advertising for brands and agencies onboarding the company’s Basis software platform. Lindsey is a resource for clients and colleagues, delivering programmatic buying education and best practices based on industry standards and the latest and greatest features. Prior to joining Centro in 2016, Lindsey refined her digital ad ecosystem knowledge through various programmatic roles at other DSPs/digital platforms. Lindsey loves to spend time with her husband and two kids, but also finds time to sneak away to roam the aisles of Target alone.

Aisha is the SVP of Sales & Marketing at Digo Hispanic Media where she is in charge of the strategy that connects Digo's first party data with brands' objectives. She leads a team focused on establishing culturally relevant connections among audience segments and advertisers through Digo's U.S. Hispanic Network and Digo's Trading Desk. By leveraging their expertise in the Hispanic market and Ad Tech, they develop full-fledged programmatic plans and strategies for their clients.

Aisha has over 15 years of experience within the digital advertising ecosystem with a high focus on digital product development and mobile marketing. Prior to Digo, Aisha was the Digital Products Director for GFR Media, the largest media company in Puerto Rico, home of El Nuevo Día, Puerto Rico's newspaper of record, and Primera Hora, Puerto Rico’s leading middle-market free newspaper.

As Director for Annalect – Omnicom Media Group’s business unit tasked with democratizing data insights –, Gloria leads a team that strategically supports the creation of effective, efficient, and differentiated precision marketing campaigns through leveraging data, technology, and analytics. Her experience centers around data management, attribution modeling, customer analytics and overall media performance measurement, assessment, and optimization.
In her 13+ years in media and marketing, Gloria has held a variety of positions within the Omnicom family in marketing science, business intelligence and consumer and analytic insights for a wide range of clients across various industries in Latin America, including automotive, telecom, banking, FMCG, OTC and retail.
Gloria recently relocated to Mexico with her husband and dog, and discovered with them their love for all things spicy.

Alyssa has been a member of 3Q Digital's Decision Sciences team for five years. As the Director of Decision Sciences, Alyssa, a seasoned Analytics professional with nine years of industry experience, oversees a team of analytical experts that focus on delivering data-driven actional marketing impact insights to inform decision making for clients and internal media buyers. She supports her team in delivering better-informed marketing and business decisions by unlocking complex measurement solutions, developing and providing easy to digest and actionable insights through complex statistical modeling solutions, behavioral insights, and media mix insights and recommendations.

Kati Konstantaras, Vice President of Strategy and Product for ENGINE Media Exchange (EMX) brings over ten years of experience in the ad tech space. She currently leads ENGINE’s media solutions product development and innovation including cookieless targeting and measurement products and was an integral part of developing ENGINE’s Incremental Reach Measurement suite which was just awarded the Best in Tech New Product of the year for 2020.

Throughout her tenure she has held multiple roles in client services, media planning and product development in the agency and ad tech industries. She is passionate about finding creative, innovative solutions to drive growth.

She is a graduate of Loyola University Chicago and in her spare time enjoys spending time outside laying in the hammock or kayaking.

Erika helps oversee the eCommerce acquisition and performance marketing strategy for Dr. Martens U.S., managing its paid media and SEM channels. She and her team leverage data and analytics to create targeted, efficient campaigns that speak to the Docs consumer at all stages of their customer journey. With a background in nonprofit marketing and agency account management, Erika is passionate about testing creative strategies and storytelling to maximize media spend and results. After hours, Erika is an avid DIYer and loves exploring the PNW with her pup and friends.

Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as SVP, Product at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL's unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.

Alexandra Theriault is the Chief Customer Officer at Lotame, leading the organization’s customer focus, programs and strategy across six continents. Alex brings 15 years of experience designing, developing and delivering world-class customer success for global brands, agencies, platforms and publishers across the martech industry. She serves as an advisory board member on Lotame’s Diversity & Inclusion council, and served as an advisory board member for a martech start-up in the affiliate space. Prior to joining Lotame, Alex was with IndustryBrains, a leader in monetizing B2B & Financial publisher content through contextual advertising, a subsidiary of Marchex. Alex holds a BA in Marketing and Business from the Whitman School of Management at Syracuse University.

Lana has been with Lotame since March 2018 working with Enterprise and B2C clients. Previously, Lana worked at the Account-Based Marketing and Lead Generation firm Madison Logic, where she helped pilot their industry-leading global account-based marketing platform and worked with leading enterprise marketers and agencies, and focused on their niche, B2B publication network, BBN. Prior to Madison Logic, Lana worked for companies like PR Newswire, Participant Media, and Charity: Water honing her love of media, digital and data. Lana holds a BS in Media, Communication & Culture and Business Entertainment Media & Technology from New York University

Kristen Whitmore is VP, Insights & Client Strategy at Lotame where she leads the team for making clients successful in their usage of Lotame data solutions. Kristen is passionate about the intersection of data, media, and advertising performance and enjoys working with companies to unlock insights that hone their market approach and improve the value proposition for their clients. Prior to joining Lotame, Kristen has held a variety of leadership positions at media companies and agencies, where she was responsible for client success, account management, and media strategy.