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The Connected Future: Agencies & Addressability

June 10, 2021 | Registration is Open!
Agencies & Addressability

THE CONNECTED FUTURE: AGENCIES & ADDRESSABILITY

Join Lotame for a fresh, honest take on what the future holds at our women-led, open to all virtual event, The Connected Future: Agencies & Addressability, 2 pm ET, June 10. Join the conversation with agencies of all sizes from the Americas region as we discuss addressability beyond the cookie, identity, data enrichment, and privacy.

Here are a few key highlights from Lotame’s inaugural The Connected Future virtual event that was held back in October. 

  • Over 400 senior executives from global brands, publishers, and agencies attended 
  • Hot topics: identity, data enrichment and privacy, and the launch of our cookieless ID solution, Lotame Panorama ID
  • View the Executive Summary Report or scroll below for recorded sessions
2021 Agenda
1:45 pm
Welcome to the The Connected Future: Agencies & Addressability. Explore The Platform

We will begin promptly at 2:00pm ET so we encourage all attendees to login to the platform no later than 1:45pm ET to ensure you’re ready for content!

  • Attendees will login using the email address they registered with
  • Update your profile (top right corner) – Explore the networking features! Chat 1:1, post, comment or like within the platform!
2:00 pm
Welcome Remarks

Your Emcee: Alina Dasgupta, Director of Data Strategy and Products, Lotame

2:05 pm
Addressability Beyond the Cookie

From FLoC to contextual, deterministic to probabilistic, confused yet on which solution is which? Our resilient industry has worked hard to provide several alternatives to the third-party cookie. But it’s confusing as hell. As an agency, the brands you support are looking to you for answers. Make sure you have them! In this session, Eliza Nevers, Lotame’s SVP of Product, will break down available offerings into easy-to-understand terms, and highlight potential pros and cons. She’ll then be joined by The Trade Desk’s Senior VP of Data Partnerships, Brenda Tuohig, for a deeper dive into alternative identity solutions, the future of addressability and the power of collaboration for the open web.

Speakers:
– Brenda Tuohig, Senior VP of Data Partnerships, The Trade Desk

– Eliza Nevers, Senior Vice President, Product, Lotame

2:40 pm
Panel: Data Enrichment Is Alive and Well

First-party data is all the rage. While certainly valuable, it only presents one flavor of a customer for a brand. That’s where data enrichment comes in. Third-party data is alive and well — and available as ever, thanks to identity solutions. Join key agency and ad tech executives and Senior Manager, Client Strategy & Engagement at Lotame, Lana Warner, as they discuss the importance of identity coupled with data enrichment to drive the business outcomes brands want.

Moderator:
– 
Lana Warner, Senior Manager, Client Strategy & Engagement, Lotame

Panelists:
– Gloria Roncancio Suárez, Annalect Director, Omnicom Media Group Mexico
– Lindsey Freed, Group VP, Programmatic Solutions, Centro
– Alyssa Francis, Director, Decision Sciences, 3Q Digital
– Kati Konstantaras, Vice President, Strategy and Product, ENGINE Media Exchange (EMX)

3:15 pm
Case Study: How to Test Identity Solutions
Agencies and brands have no shortage of data connectivity options to deploy and test as preparation for the third-party cookieless future. And, it seems a new ID solution is introduced to the market every week. Digo Hispanic Media joins Lotame to share how they set up a test for their brand client, Dr. Martens. Together, we outline learnings and metrics from a recent campaign that leveraged Lotame’s ID solution. Attend this session to help define your testing strategy, and shape what success looks like for identity-powered audience addressability.

Moderator:
– Alex Theriault, Chief Customer Officer, Lotame

Presenters: 
– Aisha Burgos, SVP, DIGO Hispanic Media
– Erika Clemens, Digital Marketing Manager, Paid Media & SEM, Dr. Martens

3:50 pm
Closing Remarks
Agenda as of May 26, 2021 and subject to change. The event will conclude by 4pm ET.
Speakers
2021 Guest Speakers
Brenda Tuohig
Senior Vice President of Data Partnerships, The Trade Desk
Lindsey Freed
Group VP, Programmatic Solutions, Centro
Aisha Burgos
SVP, DIGO Hispanic Media
Gloria Roncancio Suárez
Annalect Director, Omnicom Media Group Mexico
Alyssa Francis
Director, Decision Sciences, 3Q Digital
Kati Konstantaras
Vice President, Strategy and Product, ENGINE Media Exchange (EMX)
Erika Clemens
Digital Marketing Manager, Paid Media & SEM, Dr. Martens
2021 Lotame Speakers
Eliza Nevers
Senior Vice President, Product
Alex Theriault
Chief Customer Officer
Lana Warner
Senior Manager, Client Strategy & Engagement
Alina Dasgupta
Director, Data Strategy & Products
Register Now



Watch Past Sessions & Get a Sneak Peek

Preview recorded presentations and panel sessions from Lotame’s inaugural The Connected Future virtual event that was held back in October.