You may have heard about second-party data by now, and are wondering what exactly it is and how you can get your hands on it. You are not alone!
As a data management platform, Lotame prides itself on being the hub of data from any source, which includes 1st, 2nd, and 3rd party data. For marketers and publishers who aren’t happy with the many unknowns of aggregated 3rd-party data, 2nd-party data is an attractive alternative.
Second-party data is basically another company’s first-party data, which is sold to you on a 1:1 basis, rather than in an exchange or programmatic environment. So as the seller, you can be sure of the source, which ideally means you are sure of the quality you are purchasing. (For more details on the differences between 1st, 2nd, and 3rd party data, see this article.)
Lotame Syndicate is a private marketplace that powers the secure exchange of second-party data. This solution allows the user to handpick the companies you want to exchange data with, along with which segments you want to share, how long you want to share them for, and whether you want to charge for access to them.
On Wednesday, December 7th, Lotame offered a 30-minute webinar for folks interested to learn more about how Lotame Syndicate works, and how you can join to start accessing powerful 2nd party data. Didn’t make it? Don’t worry, we recorded it – so you can still listen in!
In this 30 minute recording, Tyler Blot, Strategic Client Engagement Manager at Lotame, walks through Lotame Syndicate, Lotame’s 2nd-party data solution. He talks through what Syndicate is, how it works, and how to get started to access high-quality 2nd party data.
Or, for more information about Lotame Syndicate, you can check out these related articles: