At Lotame, we relentlessly aspire to move one step beyond what is current in the market place; finding new ways to move Beyond Targeting.
Lotame Labs was set up with the idea that delivering the right message to the right consumer is vital, but is an ongoing process. We believe through the creative use of technology and data we can continually optimize the way in which brands and consumers interact.
We encourage you to come back to Lotame Labs every so often in order to see our most current tools aimed at reinventing the worlds of advertising and marketing.
TimeSpent
Lotame Labs is introducing a cultural change in how people and advertising interact. Our TimeSpent technology adds a new dimension to engagement metrics by evaluating the actual time exposed to the currently available methods of valuating impressions.
The amount of time and human attention devoted to any advertisement can now -- for the first time -- be discretely measured, understood and used to target an audience. The only way to gain a full and accurate picture of your brand’s impact during a given campaign, TimeSpent counts only meaningful interaction time and stops counting whenever a user scrolls away, minimizes their window, obscures more than half the ad or otherwise ceases to be involved with the page. Take a look. Lotame’s patent-pending Time Spent technology allows you to track how long users are in front of and engaged with ads, and it enables you to target users based on a predetermined length of time exposure.
With Time Spent tracking your ad campaign, you can guarantee that users will be engaged with your message.
