Stepping far beyond first and second generation targeting technologies, LotameCC adds new layers of non-personally identifiable social data to help identify and reach the right audience. Unique to Lotame, the social data layer turns the challenge of marketing to engaged users as well as those participating with content on more mainstream websites, into a competitive advantage.
Lotame's proprietary verb targeting allows advertisers and publishers to analyze more than just demographic and contextually-based behavioral data. By uncovering deeper insights about users' social interactions and engagements with the actual content we enable meaningful targeting, better messaging and stronger consumer connections.
Lotame can solve the issues of over-saturation of inventory and commoditized digital media pricing by merging the most robust, data rich platform in the industry and a sophisticated, smart technology to interpret that data and make it actionable.
Testimonial
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Social media is growing at a rapid rate, and we are excited to be partnering with a company that we feel is leading the industry with the most advanced means of targeting and monetization. The Lotame team has the vision and technology to help advertisers and publishers harness the true potential user-generated content has to offer.