Publisher Solutions

Lotame provides three publisher solutions:

1) Crowd Control™ For Publishers is the audience marketing platform that serves as the center of a publisher’s business ecosystem. In today’s audience driven economy, publishers need the ability to segment their data and build audiences solutions for their clients, and Lotame’s technology does just that. The platform also provides rich analytics. Traditional web measurement systems are inherently self-referencing—you only know what you know within your walls. We let a publisher know what its audience does when that audience isn’t on a publisher’s site. Do they blog? Do they share photos? Do they rate content? Do they have content interests that aren’t satisfied by the site’s current content? By arming publishers with this kind of data, publishers create better web experiences that are in-tune with their audience’s behavior across the web.

In short, Lotame makes audience selling as easy as signing an IO, and audience analytics that create revenue opportunities.

2) Lotame’s Audience Marketplace provides new revenue streams stream for publishers to realize the full potential of their data. The Audience Marketplace provides a place for publishers to aggregate their data in an anonymous manner to build audiences to sell to third parties (e.g. holding companies, agencies, marketers).

3) Lotame’s Coop is an advertising network where Lotame delivers targeted audience campaigns using coop publishers’ data and inventory. We provide publishers with an easy way to earn higher CPMs for their unsold inventory, have the flexibility to work with publishers to generate revenue in a variety of ways (i.e. fixed CPM, revshare), and offer a free analytics solution to gain deep insight into audience demographics, interests, and actions.

To download a copy of Lotame’s Publisher Solutions summary, click here. To learn more about Lotame’s publisher platform, contact the platform team today to schedule your demo.