Data Solutions

At Lotame, we recognize the growing need for audience data to create intent at the top of the advertising funnel. With this in mind, Lotame Data Solutions enables ad networks, agency trading desks, demand side platforms and publishers to buy Lotame audience data separated from media. Buyers of Lotame data can elect to buy prepackaged audiences or custom audiences, depending on the goals and objectives of a given marketer.

Lotame Audience Segments™

Based on our experience with hundreds of marketers, thousands of campaigns and billions of measured daily human behaviors, Lotame developed 23 prepackaged audience segments of 1MM uniques or more, which are available for purchase now through Adap.TV, AdBrite, BlueKai, Google AdExchange, Invite Media, Right Media Exchange, Triggit, XA.net, or directly from Lotame. Descriptions of each data segment are available below:

Affluencer

Affluent people with high income and lavish lifestyles

Animal Lover

People who show interest in all types of pets: cats, dogs, fish, etc.

Arcade Addict

People who play video/online games and use multi-player environments

Arm Chair Diplomat

News hounds and political content seekers

Cinematique

Motion picture fans with entertainment interests that range from classic movies to specific actors and actresses

Collegiate Minded

People who have declared their enrollment in college

Couch Potato

People who spend their time seeking/generating content surrounding TV programs (current and re-runs), networks, and actors/actresses.

Fashionista

Avid shoppers interested in designer styles, haute couture, and fashion and beauty trends

Foodie

Chefs, culinary devotees, and folks who just like to eat

Gear Head

Declared interests in cars, driving, or the automotive industry

Health and Fitness Buff

Health and fitness buffs who search the web and are into nutrition, diet and exercise

Jet Setter

People who show an interest in air, rail or road travel, hotels, exotic locations, travel guides, etc.

Matriarch

Women with interests in parenting, pregnancy or child development

Millennial Ladies

Also known as the Millennial Generation, Generation Next or Net Generation, these ladies are primarily the daughters of Baby Boomers born in the mid 1970s to early 1990 (23-55 years old now)

Music Master

People who have demonstrated an interest in music, listening to or uploading songs

Pro Shopper

Shoppers who seek out brands, coupons, and buy goods online

Scholar

In pursuit of advanced learning, higher level curriculum or furthering their education

Shutterbug

Demonstrate an avid interest in cameras, photography, viewing/uploading photos and videos

Single and Looking

People who declare that they are single and looking for a significant someone to share a life with

Social Media Users

Avid social media users across many platforms

Sports Nut

People interested in sports, sporting events and recreation activities

Technophile

Gadget and technology lovers who are also software developers and more

Teeny Boppers

The lifestyles, activities and interests of teens (13-19 years)

In addition to these prepackaged audience segments, Lotame works with planning teams to build custom audiences that can be exported into a third party media environment (e.g. exchange, DSP, agency trading desk, etc.). For more information, please contact datasales [at] lotame.com or call 646 556 6300 x.6006.

To download a copy of Lotame’s Data Solutions summary, click here.