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Advertiser Solutions

Precise Online Advertising

The one constant in ever-changing advertiser goals and objectives is the need for intelligent audience planning and targeting, and we built Lotame’s technology from ground up to fulfill upon this need.

Simply stated, Lotame makes audience planning as easy as keyword buying. Lotame’s Audience Builder collects billions of data points each day from Lotame’s audience and organizes them into a taxonomy of human behavior that’s easy to use to plan for people and not pageviews.

The LAB is a powerful tool to build custom audiences, and also incorporates first and third-party data for infinite audience possibilities.

Lotame Advertiser Solutions – Features and Benefits

Purpose	Feature	Benefit
Targeting	The LAB Lotame Audience Builder	Audience Planning Made Easy Precise and transparent online advertising solutions derived from over 240 billion monthly collected interests, actions, and attributes.
Creative	Rich Media Creative Production	Make Advertising Interactive Armed with our data on how people behave, we turn ordinary creative into extraodinary online advertising experiences.
Video	Pre-Roll	Audience-Based Video, Powered by Social Data Offers the same level of advanced Lotame targeting available in display for pre-roll video campaigns.
Time Spent	InView Time Spent Measurement	Measure Attention GRP’s Use Lotame InView time spent to measure the amount of time the audiences spend with advertising experiences in an active manner.
Sentiment	OpenAmplify Integration	Sentiment and Exposure Targeting Reach people based on what they talk about, the sentiment they’ve expressed in discussions, or the content or conversations they’ve read or participated in.
Brand Optimization	KN Dimestore Brand Measurement	Real-Time Brand Optimization Achieve campaign success based on the metrics that matter – Intent, Awareness, Favorability, Likelihood to Recommend, Ad Recall.
Insight	End of Campaign Reports Actionable Intelligence	Reporting with Purpose Learn what demographics, interests, attributes, and actions drive a campaign’s success based on goals.
Privacy	Preferences Manager	Protect Consumer Information Lotame is one of the only companies in the industry with a consumer preferences manager that shows the data Lotame collects and the types of advertisements a consumer will receive.

To download a copy of Lotame’s Advertiser Solutions, click here.