Audience Snapshots

As the market leader in audience segmentation, Lotame has a unique opportunity to educate the marketplace on online consumer behavior. Drawing from Lotame’s extensive aggregated data set, our Research & Insights team develops audience snapshot reports to service the needs of our clients and the industry. Need some audience love? Send your audience request to audience@lotame.com and we’ll see what we can do for you.

March 10, 2010

POLITICS
Over 1.25 million people with varying political interests and party affiliations.

February 18, 2010

NINTENDO WII GAMERS
Over 12,000 gamers who own a Nintendo Wii or engaged with content related to the Wii game console.

February 13, 2010

PLAYSTATION 3 GAMERS
Over 36,000 gamers who own a Playstation 3 or engaged with content related to the Playstation 3 game console.

February 11, 2010

XBOX 360 GAMERS
Over 14,000 gamers who own an Xbox 360 or engaged with content related to the Xbox 360 game console.

February 05, 2010

TROPICAL TRAVELLERS
Over 11,000 people with interests in vacation travel to tropical or international beach destinations.

January 20, 2010

MOMS
Over 100,000 women aged 25-54 who report having one or more children.