Acquisition solidifies Lotame as the global leader in delivering truly unified audience relationship management anywhere anytime
Lotame, the world’s leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry’s first mobile audience management platform. This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing channels.
“This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before,” said Andy Monfried, founder and CEO of Lotame. “We will continue to create value for our clients and support their cross-platform data management needs.”
Founded in 2012 and based in San Mateo, California, AdMobius brings to Lotame an experienced data science and technology team and strong partnerships across the mobile ad-tech ecosystem. AdMobius helps these partners target large cross-device audiences by demographics and interests through standard, custom and private audience segments.
“Marketers and publishers around the world use Lotame’s unifying DMP to organize and convert data from multiple sources into actionable insights,” said Ray Duong, CTO of AdMobius. “Similarly, AdMobius merges data from multiple fragmented sources into an easy-to-use, universal audience targeting system. Together, Lotame and AdMobius will be offering an unparalleled platform for both marketers and publishers to discover and target relevant audiences across devices.”
Both AdMobius and Lotame are privacy progressive companies, adhering to strict industry standards for consumer privacy and providing choice solutions. Lotame will continue to ensure consumer privacy across devices and provide an easy way for consumers to opt out of interest-based ads.