Monetize with Intelligence
Lotame only focuses on social media, and as a result we have developed the solution to monetize these sites more effectively. By helping our partners understand how people engage with social networks, whether it is blogging, uploading video, commenting, or posting pictures, we can accurately identify behaviors that will drive ad response. Because we share all of this knowledge with publishers, we are able to directly translate this intelligence into guaranteed monthly revenue.
Crowd Control is a revolutionary technology that creates demographic and behavioral profiles based on consumer engagement and interests within social and community networks. This behavioral targeting system is designed to help publishers reach and gain a better understanding of their audience, increasing the value of their ad inventory.