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February 02, 2010 -
December 14, 2009 New York (December 14, 2009) Lotame, the data-driven audience marketing platform that combines social data with audience insights to deliver greater marketing accuracy and audience engagement for brand marketers, today announced that Eric Porres has joined the fast growing company as Chief Marketing Officer. -
August 31, 2009 Lotame Drives Online Ad Performance for Ford and Harmelin Media
NEW YORK--(BUSINESS WIRE)--Lotame today released results from a sustained program led by Harmelin Media for the Ford Dealer Association in and around the Philadelphia metropolitan area. The program was designed... -
May 05, 2009 New York, NY – May 5, 2009 – Lotame today announced the availability of Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using anonymous social data. Stadium leverages Lotame’s groundbreaking Crowd Control targeting technology to give partners direct access to a wide range of tools for delivering, measuring and analyzing online ad campaigns. -
April 07, 2009 New York, NY – April 7, 2009 – Lotame, a platform enabling targeted advertising to customizable audiences through social data, today revealed surprising results of a recent study comparing the impact of different online ads. The study, based on 148.3 million ads served in 2009, demonstrated a distinct advantage for 300 x 250 “medium rectangle” ads over the 728 x 90 “leaderboard” format typically found at the top of a page, and 160 x 600 “skyscraper” ads. -
February 10, 2009 NEW YORK--(BUSINESS WIRE)--Lotame, a platform enabling targeted advertising to customizable audiences through social data, today announced that it will host the first summit on social web participation for pharmaceutical brands, on Wednesday, February 11 in New York City. This unique industry event will gather together leading experts to discuss ways that pharmaceutical brands can take advantage of new online marketing techniques and involvement in social media to reach consumers while maintaining accountability. The summit will be lead by crayon president and chief interruptor, Joseph Jaffe. -
February 02, 2009 Advertisers see the real impact of campaigns through measurement of brand lift and contextual linguistics analysis -
Advertisers see the real impact of campaigns through measurement of brand lift and contextual linguistics analysis -
January 27, 2009 Lotame, a platform enabling targeted advertising to customizable audiences using social data, today announced it achieved significant company growth and momentum in 2008. -
December 15, 2008 Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. -
November 11, 2008 Mindshare Calls on Lotame’s Time Spent Platform for National Telecommunications Customer
Mindshare will be the first advertising agency to use the Time Spent™ online advertising platform in support of a campaign for a national mobile telecommunications network. -
November 03, 2008 Lotame Adds Adam Lehman, a Digital Media Executive and Innovator who Brings Deep Operational Experience to Social Media Advertising Leader as COO -
November 03, 2008 Lotame Announces Expansions into Boston and San Francisco Markets
Lotame announced its expansion into Boston and San Francisco. These two new locations officially open their doors today to complement existing offices in New York and Elkridge, Maryland. -
October 21, 2008 Horizon Media, Inc. First to Put Lotame’s Time Spent Platform to the Test
Horizon has become the first advertising agency to test Lotame’s Time Spent technology as part of an online advertising strategy for a television network. -
August 19, 2008 Lotame Closes $13 Million in Series B Funding Led by Emergence Capital Partners
Lotame announced it has closed $13 million in series B financing. Emergence Capital Partners, a leading venture capital firm focused on early and growth-stage technology-enabled services (TES) companies, led the round with continuing participation from previous investors including Battery Ventures and Hillcrest Management. -
February 11, 2008 Lotame receives multi-million Series A financing in a round led by Battery Ventures
Lotame Solutions secured a multi- million Series A financing led by Battery Ventures, with participation from existing investors Hillcrest Management and Betaworks.
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