lotame

May 18, 2009

Lotame's, Andy Monfried, participated in "Magna's Social Media Forecast" Day with Brian Wieser and Joe Mandese. The following are the raw entries from Joe's blog posts. 

Andy Monfried On Social Media

Posted May 18th, 2009 at 10:27 am by Joe Mandese

“It’s like your postal example. It’s a piece of data, but is it social?,” Lotame’s Andy Monfried asks Brian wieser. “I don’t think so. It’s like saying everything is social media.”

Monfried’s view is that social media needs a data stream associated with it for it to have any practical application for marketers.

Monfried points to me typing into my BlackBerry, and says that me uploading this conversation up on MediaPost Raw is social media, but until it is tagged, and categorized, that content has little context or value.

Monfried and Wieser debate the merits od defining social media’s “taxonomy.”

Is SocIal Media “Intent-Based?”

Posted May 18th, 2009 at 10:30 am by Joe Mandese

That's what Wieser asked Lotame’s Monfried. “Most of it is not intent based,” he replied, adding thatmMost of it, Monfried argues is people simply posting status updates for their friends.

The One Area Of Social Media Monfried Thinks Can Be “Offline”

Posted May 18th, 2009 at 10:34 am by Joe Mandese

The one area of social media that can be offline is pharma,” Monfried suggested, noting that with all the rules and regulations governing prescription drugs, much of the marketing surrounding prescription drugs is really social interactions between consumers suffering an ailment, and the conversations they have with doctors, pharmacists, and ultimately, other parts of the healthcare system — none of which may actually take place online.

Monfried Refines The Definition

Posted May 18th, 2009 at 10:37 am by Joe Mandese

“It has to be portable,” he says, adding:

“Consumers generating content, and influences perceptions, whether it is public perceptions or private perceptions.”

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