News

• Erasing all digital footprints ‘impossible’

  Tuesday, July 6th, 2010

  Alejandro Martinez-Cabrera gives the Lotame preferences manager a brief nod in today’s San Francisco Chronicle article, “Erasing all digital footprints… More >

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  LotaBytes > Twilight Fans > Interests

  Tuesday, July 6th, 2010

  To go with the release of the movie, we’re looking at Twilight Fans this week. The Twilight Fans data… More >

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  LotaBytes > Democrats > Media

  Friday, July 2nd, 2010

  Today’s Lotabyte: 1 in 20 Lotame Democrats has read, commented on, or contributed to a blog in the past… More >

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  LotaBytes > Democrats > Media

  Thursday, July 1st, 2010

  Today’s Lotabyte: 1 in 6 Lotame Democrats has watched or uploaded a video in the past month.

  Implication: Lotame Democrats… More >

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  LotaBytes > Democrats > Actions

  Wednesday, June 30th, 2010

  Wed LotaByte: The most common influencer action among Lotame Democrats is voting in polls, followed by sending private … More >

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  LotaBytes > Democrats > Interests

  Tuesday, June 29th, 2010

  Tues LotaByte: Lotame Democrats are 3.6x more likely to express an interest in politics or political content online than… More >

• Study: High CTR Can Hurt Your Brand - Lotame Demonstrates the Metrics That Matter

  Tuesday, June 29th, 2010

  NEW YORK, NY – A new study demonstrates conclusively what web analysts have long … More >

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  LotaBytes > Democrats > Interests

  Monday, June 28th, 2010

  The Democrats data was collected from an April 2010 study with over three thousand respondents providing information about their… More >

• Making Transparency Real

  Friday, June 25th, 2010

  AdExchanger published a piece today titled “Making Transparency Real,” written by Lotame’s CMO Eric Porres.  In this… More >

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  LotaBytes > Republicans > Interests

  Friday, June 25th, 2010

  Fri LotaByte: 1 in 4 Lotame Republicans has expressed intersets in home & family in the past month.

  Implication: 1/4… More >