News

• Lotame’s statement on The Wall Street Journal article dated July 31, 2010

  Sunday, August 1st, 2010

  Lotame is absolutely committed to providing you with the transparency, choices, and tools necessary to manage your privacy… More >

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  The Next Step In Publisher Analytics Platforms: Targeting With Data

  Friday, April 30th, 2010

  By: James Curran, Director, Strategic Business Development

  I recall WebTrends ramping up as the standard publisher analytics tool during… More >

• Taming Online Chaos

  Monday, April 19th, 2010

  In today’s AdWeek article “Taming Online Chaos,” AdWeek digital editor Brian Morrissey (who somehow managed to write the article while… More >

• Oreos are Good, Especially The Audience Layer

  Thursday, April 8th, 2010

  Doug Weaver wrote a great piece today titled The New Oreo, Part 3: The Audience Layer.
  “Anyone mildly plugged into digital… More >

• Privacy? That's so 2009. 2010 is about transparency.

  Sunday, April 4th, 2010

  MediaWeek covers a recent tempest in perhaps more than a teapot around the ability for ad networks (or really, anyone… More >

• It’s Time For Publishers To Develop Strategies Around Their Audiences

  Thursday, April 1st, 2010

  We couldn’t agree more!  Jeff Hirsch provides some thoughts on AdExchanger and we provide some color on what we see… More >

• What Type Of Social Media Ads Are The Most Effective?

  Tuesday, March 30th, 2010

  MediaPost covers a new piece of research conducted by Psychster and commissioned by Allrecipes.com on “creative format wars” and makes… More >

• Data Costs Surpass Media Costs, Agencies Say

  Monday, March 29th, 2010

  There’s a good article in ClickZ today on the rising cost of data in the new digital data ecosystem we… More >

• Behavioral targeting delivers the goods (sorta)

  Friday, March 26th, 2010

  A good deal of reporting got the nuance wrong on the new survey released by the NAI in behavioral targeting. … More >

• Lotame Internship Reflections

  Saturday, January 23rd, 2010

  Lotame Internship
  by Katie Contess, Duke 2013

  Walking into Lotame for the first time, I was… More >