Lotame Joins AppNexus App Marketplace to Serve Clients Better in Real Time
Lotame® is excited to announce our partnership with Appnexus at their summit in New York today. This partnership enables agencies, advertisers and publishers to access Lotame’s industry-leading data management platform, Crowd Control®, within the AppNexus App Marketplace as an app. The result is a best-in-breed user interface for clients looking to activate premium data, build custom audiences, bid in real-time, deliver media at scale and access audience insights that inform pre, during and post campaign.
This integration marks the first time that marketers will have access to real-time insights and analytics about their audiences. We are pleased to offer data-driven brand solutions that will help our clients drive smarter online marketing strategies.
AppNexus App Marketplace will include other leading technology and data providers including Brilig, eXelate, Proximic, uKnow and TARGUSinfo. We believe bringing all these powerhouse players under one roof will encourage more top-tier brand marketers to enter and increase investments in the digital marketplace. Developing and delivering audience-targeted media buys across trusted outlets at scale has never been easier.
Accessing Crowd Control in AppNexus is currently in beta testing, and we are working with several select clients to finalize its capabilities. We will be opening up this feature to all of our clients in the future.
To learn more, read the AdAge coverage here and the AppNexus’ press release here.
