Evidon Launches GreenLight™ Program for Ad Networks, Trading Desks, DSPs, and Publishers to Demonstrate Best Practices
Adam Lehman comments on Evidon’s GreenLight initiative, “As an Evidon Design Partner from the beginning, and a company that has championed transparency from day one, Lotame’s participation in GreenLight is a no-brainer,” said Adam Lehman, COO of Lotame. “Every company doing business in the data ecosystem needs to demonstrate its adherence to best practices, and this is the best kind of program since it will be run with complete transparency by the company with the most at stake in making it work, not to mention the company that seems to be doing far more buy-side business than anyone else in their space.”
Read an excerpt of the release below, or read the full story here.
NEW YORK–(BUSINESS WIRE)–Evidon, the leading provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today the launch of the Evidon GreenLight™ Program. Evidon GreenLight is designed to provide companies on the industry’s sell-side: advertising networks, demand-side platforms and data aggregators, with an indication that it is an industry leader and buy-safe solution for compliance with the DAA Program.
Evidon launches the Evidon GreenLight Program in response to the growing number of agencies and brands that are already working with Evidon and are eager to protect their brands and demonstrate transparency to consumers. Executives from these companies have enquired about a reliable way of ensuring that their sell side partners share these goals and are adhering to DAA Principles. Evidon’s GreenLight program launches with commitments from the following companies as charter participants:
- 33across
- Bizo
- Collective Media
- Media6Degrees
- 24/7 Real Media
- Media Innovation Group (MIG)
- ADRoll
- Contextweb
- Lotame
- Rocket Fuel
- ShareThis
- Adnetik
