News

• Lotame’s statement on The Wall Street Journal article dated July 31, 2010

  Sunday, August 1st, 2010

  Lotame is absolutely committed to providing you with the transparency, choices, and tools necessary to manage your privacy… More >

• Making Transparency Real

  Friday, June 25th, 2010

  AdExchanger published a piece today titled “Making Transparency Real,” written by Lotame’s CMO Eric Porres.  In this… More >

• The Click-Through That May Be Hurting Your Brand

  Monday, June 21st, 2010

  Today, AdAge posted an article penned by Lotame’s CMO, Eric Porres, titled “The Click-Through That May Be Hurting Your… More >

• Lotame featured in April OMMA Magazine "Come Undone" article

  Wednesday, April 14th, 2010

  OMMA Magazine’s April 2010 “Come Undone” feature article includes Lotame and an interview with CMO Eric Porres on the evolving… More >

• Why ad networks are no longer ad networks

  Monday, March 15th, 2010

  In an article for iMediaConnection, Dan Reich, Lotame’s director of new business development in NY, explains why:

  Marketers should make a… More >

• Beyond the Click-Through

  Monday, February 15th, 2010

  Lotame’s CMO Eric Porres provides an in-depth article for AdWeek on why outdated DR metrics–in particular CTR–are an impediment to… More >

• DSPs Are Not Just Cookie-Monsters

  Thursday, February 11th, 2010

  You heard it here first, or rather, heard it from Andy Monfried, CEO of Lotame, on AdExchanger. A morsel:
  There’s been… More >

• 

  Firing On All Cylinders at Lotame

  Thursday, October 1st, 2009

  The Lotame blog has been quiet for a while. And for those of you who know our company, quiet… More >