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Press Release

TownNews.com adds data management capabilities to BLOX CMS

TownNews.com has signed a contract with an internationally respected data management provider to create a program that will help newspapers and radio and television stations better serve their audiences and advertisers.

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Company Updates

Welcome to the new Lotame.com

Today sees the launch of the new look Lotame.com. We’ve completely reimagined the site to help create a more effective resource for you to learn about our business and build a deeper understanding of the broader data e

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Case Studies

Targeted Victory Increases Scale with Lotame Optimizer

Using Lotame Optimizer, Targeted Victory was able increase audience size by 4-5x, allowing them to gain back users that were lost in the offline to online data match process.

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Thought Pieces

Cross-Device Technology: How does it work?

Lotame Cross-Device is a groundbreaking technology that links mobile and desktop devices together, allowing you to deliver ads to your audiences regardless of which device they're using. Want to learn more about this

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Thought Pieces

Getting Organized. The Building Blocks for Audience Creation

With Lotame’s DMP, organizing your first-party data is as simple as arranging files on your computer hard drive. The platform enables simple categorization of data and has an elegant interface for creating audience seg

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Thought Pieces

Put Our Data Specialists to Work for your Digital Business

Most companies are sitting on mountains of valuable data. Putting that data to work requires both a well thought out data strategy and the resources to execute on that strategy. Of course, all that’s easier said than

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Thought Pieces

Combining online and offline data to drive success

As a marketer, you have data housed in multiple different locations and in multiple different formats. From campaign performance data and site analytics through to CRM and email data, you capture a huge volume of insight

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Thought Pieces

It’s 2pm: Do You Know Who’s Accessing Your Audience Data?

Audience data is one of your most valuable and vital assets. Protecting it should be a top priority. Unknown or unauthorized software code and tracking technologies deployed during the ad serving process or embedded on w

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Thought Pieces

Winning with Data in 2015

Although the ad technology infrastructure in the Asia-Pacific (APAC) region is still nascent, 2015 may well be a pivotal year with regards to how data is used to shape, execute and optimise a variety of business strategi

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