News & Resources

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Thought Pieces

5 Steps to Publisher Success with a DMP

September 26, 2016

Congrats! You have selected a data management platform (DMP)! Now how can you ensure that you are successful? Here are 5 steps for success with a DMP.

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Thought Pieces

Back to Basics: What is Semantic Classification?

September 23, 2016

In our ongoing "Back to Basics" series, Lotame aims to define some of the neverending AdTech jargon. Today we are defining Semantic Classification.

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Thought Pieces

Why Nonprofits Need to Focus on Their Data

September 22, 2016

Many nonprofit organizations struggle to use data in a way that furthers their mission. Data can be used to find new donors or increase donations from existing donors, but data can also be used to figure out where your d

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Thought Pieces

Lotame: Where Data, Innovation and Agility Connect

September 20, 2016

The all-star Lotame marketing team recently unveiled our new company tagline at a quiet little industry event (50,000+ attendees) called DMEXCO. What does it mean, and where did it come from?

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Company Updates

“Under the Hood” with Hunter Terry

September 19, 2016

Hunter Terry, Solutions Engineer, APAC, shares his advice to a successful DMP implementation, after playing a part in countless projects with Lotame's clients.

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Thought Pieces

These People Will Determine This Election

September 16, 2016

How can you reach the 20 million voters known as the persuadables, who will determine the outcome of the US election in 2016?

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