Using Crowd Control’s powerful tools, publishers can better understand consumers, enabling them to maximize the value of every consumer who visits their digital property. Crowd Control data management platform effectively levels the playing field, arming publishers with robust tools to build audience segments that attract brand dollars at higher CPMs.
- Advanced Audience Segmentation
- Analytics and Research
- Audience Enrichment and Extension
- Data Monetization
- Effective Audience Targeting
- Real-Time Audience Optimization
- Seamless Integration with Key Media Sources
Crowd Control data management platform combines first- and third-party data in one intuitive platform, and organizes each behavioral data point into over 1,000 meaningful hierarchies of behaviors, demographics, actions or content categories. Publishers can use pre-defined taxonomies provided by Crowd Control or define their own custom hierarchies to address specific proprietary requirements.
Lotame’s Audience Profile report provides a comprehensive profile of an audience related to demographics, behaviors, actions and media, using insights from publisher first-party data and third-party data available from Crowd Control Data Management Platform. The insights can be used not only to better understand the mix of your audience but also to showcase the value of your audience to advertisers and agencies using insights beyond your first-party data and behavior exhibited by audiences on your digital entities. Affinity reports identify lookalikes to create scale for your audience. Share these insight-rich analytics with clients to guide present and future planning.
Need to scale an audience for a particular campaign? Crowd Control data management platform lets you layer on third-party data to validate and scale key segments. Purchase only the audience data that overlaps between an audience segment and your site visitors, so you only buy the consumers you can reach. Or take advantage of our integration with Appnexus to extend the reach of your audience.
By default, Crowd Control data management platform does not expose publisher first-party data to anyone outside their organization. Crowd Control clients can opt-in to monetize (sell) their data. For such publishers, Crowd Control enables data sales management with full control and transparency, so you can sell data to publishers, marketers, data exchanges, or networks on your terms and at your price.
Convert raw data into audience insights that can be leveraged to effectively target audiences. Respond to more RFPs and sell smarter campaigns at a premium using any combination of behaviors, actions or demographics to offer clients a more precise targeting solution. Crowd Control data management platform (DMP) provides a seamless way to create complex audiences and target them via publisher ad servers or external media avenues.
Crowd Control data management platform allows you to automatically optimize audiences against specific goals to improve campaign key performance indicators (KPIs) with G.O.A.L. Target the most engaged customers and consumers who will respond to the call to action using your first-party data and Lotame’s third-party data. But remember, the goal is winning, and optimizing goes beyond CTR.
Crowd Control Data Management Platform is fully integrated with all major ad-serving platforms, data sales tools and exchanges, including Appnexus. Seamlessly create and export audiences to these media sources for targeting.
