Having been successfully implemented over the past five years to deliver hundreds of billions of ad impressions for major brands in all ad categories, including auto, CPG, pharmaceutical, advocacy, politics, entertainment, and consumer electronics, Crowd Control data management platform is proven to unlock the value of audience data.
Using Crowd Control’s powerful tools, agencies can optimize messaging and content to match your consumers’ interests. Understanding the audience exposed to your campaigns and interested in your products and services is a crucial requirement for successful campaign execution, content creation, customer acquisition and retention. Crowd Control provides marketers and their brands a comprehensive understanding of such behavior of your valuable audiences. Crowd Control offers the following key features:
- Advanced Audience Segmentation
- Comprehensive Audience Insights
- Effective Audience Targeting
- Messages and Content Optimization
- Real-Time Audience Optimization
- Track Campaign Performance
Crowd Control data management platform combines first- and third-party data in one intuitive platform, and organizes each behavioral data point into over 1,000 meaningful hierarchies of behaviors, demographics, actions or content categories. Publishers can use pre-defined taxonomies provided by Crowd Control or define their own custom hierarchies to address specific proprietary requirements.
Get to know your audience. Crowd Control data management platform helps you understand the demographics, behavior, actions and interests of your primary audiences via our Audience profile and Affinity reports. Enrich first-party data using insights from Lotame’s third-party data to gain deeper understanding of your audience.
Convert raw data into audience insights that can be leveraged to effectively target audiences. Respond to more RFPs and sell smarter campaigns at a premium using any combination of behaviors, actions or demographics to offer clients a more precise targeting solution. Crowd Control data management platform (DMP) provides a seamless way to create complex audiences and target them via publisher ad servers or external media avenues.
Crowd Control data management platform allows you to activate audience insights by creating and deploying customized messages, marketing offers and experiences to your audience segments on your brand’s sites and off-site through Crowd Control's re-targeting services
Crowd Control data management platform allows you to automatically optimize audiences against specific goals to improve campaign key performance indicators (KPIs) with G.O.A.L. Target the most engaged customers and consumers who will respond to the call to action using your first-party data and Lotame’s third-party data. But remember, the goal is winning, and optimizing goes beyond CTR.
Get deeper insights on your campaign performance, including core metrics such as click-through rates and custom insights from user surveys.
