Smart Data: Lotame’s Intelligent Data Solution
Smart Data is the industry’s most accurate, flexible and scalable audience solution designed with today’s sophisticated marketer in mind. It is the premier source of precise, intelligent, up-to-the-minute audience data – the key asset behind the most successful branding campaigns.
In order to segment more than 140 pre-packaged audiences proven to lift brand metrics, Lotame leveraged six years' experience with hundreds of marketers, thousands of campaigns and billions of data points.
Smart Data bundles 100% declared and demonstrated - NOT panel-based - demographic and behavioral data into over 140 pre-packaged audiences. Accurate, scalable audience targeting is a critical component in successful branding campaigns. Lotame has developed Smart Data segments to reach even the most granular audience with ease.
We offer all-inclusive audience segments such as Sports, Travel, or Movies, as well as refined sub-segments such as Golf, Vacation, or Comedy, that solve every marketing challenge. Click here to see a list of our pre-packaged Smart Data segments.
We also offer custom-built Smart Data, to meet your exact needs. For example, we can tailor a custom audience to target sports fans who love soccer and frequently post photos.
Lotame’s extensive experience optimizing brand campaigns for leading marketers continuously lifts the brand metrics that matter. We’ve been in this business for a long time; we’re going to have solutions that may not have occurred to you. Click here to find out how we can help.
How does Lotame collect data?
Lotame deploys their Behavioral Collection Pixels (BCP tags) across their publishing partners' sites. BCP tags are two "light" lines of code that enable their targeting platform, Crowd Control, to gather, organize and analyze data their analysts identify as valuable based on patterns discovered. Lotame collects more than 2 billion individual demographic, interest, action, search and purchase intent data points daily and package them into smart audience segments, called Smart Data. Additionally, Lotame partners with on and offline data partners who provide declared or demonstrated - not panel-based - data to maximize scale.
