Crowd Control® for Publishers

Crowd Control puts control of audiences back where it belongs – in the hands of publishers. Using Crowd Control’s powerful tools, publishers can better understand and activate site visitors, enabling them to maximize the value of every consumer who visits the site. Crowd Control effectively levels the playing field by arming publishers with robust tools to build audience segments that attract brand dollars at higher CPMs.

Having been successfully implemented and used over the past five years to deliver hundreds of billions of ad impressions for major brands in all ad categories, including auto, CPG, pharmaceutical, advocacy, politics, entertainment and consumer electronics, Crowd Control unlocks the value of audience data.

Key Benefits

Crowd Control provides dynamic, flexible solutions that increase ROI for publishers in the following ways:

  • Increase the number of RFPs received
  • Improve RFP close rate
  • Increase new business
  • Higher eCPM
  • More revenue per campaign
  • Greater sell-through rate
  • Increase repeat business

Click here to see the features of Crowd Control