Crowd Control, Lotame’s industry-leading data management platform, offers innovative publishers, agencies and advertisers the most intuitive, user-friendly and feature-rich technology to unlock the value of their audience data.
G.O.A.L
Introducing Goal-driven Optimized Audiences by Lotame. Take the guesswork out of reaching your campaign goals. G.O.A.L. analyzes the behaviors of users exposed to a campaign and uses these insights to automatically optimize audiences who are highly likely to respond to the campaign goal as the campaign progresses.
Crowd Control for Publishers
Using Crowd Control’s powerful tools, publishers can better understand & activate site visitors, enabling them to maximize the value of every consumer who visits the site. Crowd Control effectively levels the playing field, arming publishers with robust tools to build audience segments that attract brand dollars at higher CPMs.
Crowd Control for Advertisers
Understanding the audience exposed to your campaigns and interested in your products and services is a crucial requirement for successful campaign execution, content creation, customer acquisition and retention. Crowd Control provides advertisers and brands a comprehensive understanding of the behaviors and actions of your valuable audiences.
Crowd Control for Agencies
In the data-driven world of digital advertising, agencies need a data management platform to inform their digital buying strategies and to serve their clients’ broader marketing objectives.
Smart Data
Accurate, scalable audience targeting is a critical component in successful branding campaigns. Lotame’s data solution arms publishers and marketers with 100% declared and demonstrated data to reach specific audiences across the web.
