Accurate, scalable audience targeting is a critical component in successful branding campaigns. Lotame, the leader in audience solutions, has developed Smart Data segments to reach even the most granular audience with ease.
In order to segment more than 100 pre-packaged audiences proven to lift brand metrics, we leveraged five years of experience with hundreds of marketers, thousands of campaigns and billions of data points. These segments are available to buy and activate from various sources, including (but not limited to): Crowd Control, Adap.TV, AdBrite, Audience Science, BlueKai, Collective Media, Invite Media, Turn
We offer all-inclusive audience segments such as Sports, Travel, or Movies, as well as refined sub-segments such as Golf, Vacation, or Comedy, that solve every marketing challenge.
Click here to learn more about Smart Data and our pre-packaged audience segments.
