Technology

Lotame’s core platform, Crowd Control™, was built from the ground up to understand, interpret, and activate multiple data attributes from the online experience.

Profile API – The profile API provides an easy to use API to anonymously add profile data. It supports demographic data, interests, actions, survey data, and custom attributes. Publishers can explicitly provide data to the API or use a single line of JavaScript to and let Crowd Control do all of the work.

Audience Builder – Would you like to find people who blog four times a week, or check football scores 3 times a day? The Lotame Audience Builder is the way to do it. The LAB easily combines profile attributes in any combination of boolean expression, recency of data, and frequency of data to build precision audiences.

Audience Finder – What you don’t know might hurt your marketing plan. Based on a given audience created in the Audience Builder, the Audience Finder suggests other interests and action categories based on the most shared interests, actions, and attributes of that audience. It’s correlation coefficients of common behaviors…on steroids.

Audience Intelligence – Beyond general reach statistics, Crowd Control provides deep intelligence on an audience, showing the most common interest and action categories expressed by people in that audience, the crossover between different audiences, and how audience size varies based on frequency or recency of the behaviors within.

Audience API – The Audience API is your gateway to making any audience in Crowd Control 100% actionable. Extract audiences for individual profiles via an on-page JSON API, or send profile audience membership into an ad server for targeting, or export any audience to data and/or media exchanges.